Here’s a brilliant example of a marketer seizing an opportunity to turn a negative situation into a positive one, and positioning their brand and product at the center of that transition. Even though the idea directly effected a small amount of people, the video and overall idea will carry across the web for an open-ended amount of time. This should show marketers that an idea doesn’t need to be grand in the real world in order to have a grand effect in the real world.
Too bad the product being pushed is an even bigger waste of plastic housing an even smaller portion of an unhealthy product.
The Coke co. is being sued by the Center for Science in the Public Interest because of alleged false advertising of its vitaminwater line, which has 33 grams of sugar per bottle, and also which Coke says that “no consumer could reasonably be misled into thinking vitaminwater was a healthy beverage.” Damn, I guess I’m a bumbling idiot because I’ve been drinking that stuff proudly after workouts like I had a leg up on the competition. But I also guess that’s why I’m still 20 (or maybe 30) pounds over-weight. Stupid me, why would I have thought that a product named vitaminwater was a healthy beverage? Doh!
Check out the Huff’s POV here.