Category Archives: Uncategorized

Social Evolution and Destruction

It’s only Wednesday, but this week has already shown us Google’s answer to Facebook (Google+) and the sale of MySpace for $35 million. Yes, million. It feels like forever since we’ve heard “million” instead of the new common baseline of “billion”, but either way, what a supreme collapse for MySpace! I actually thought it might survive as a niche music community, which it still may, but with such a short sell and news of massive layoffs, one can’t keep too much hope for its survival.

As for Google+, I still need to be granted access to the beta, but as far as I’ve read, it will likely be an exaggerated platform for sharing content between Google/Gmail contacts.  Beyond that, I don’t see how it will takeover Facebook or become much of a social networking site.

Actually, that does raise the question of what is a social network?  What more does it do than allow users to share content and thoughts?  Facebook is still trying to break into the coupon, commerce, and business-linking, mimicking services provided by other platforms like Linkedin, Foursquare, and Groupon.  But aside from those, what does it do that Google + isn’t trying to do?  Let me know what you think.

New Target Campaign

The new Target campaign is brilliant! It’s funny, off-the-cuff, and specific to certain products. And they focused their media on the Grammys instead of the Super Bowl, which is turning out to be a superior show. Well done!  (click on the logo to see their YouTube channel)

If I ever start a digital agency…

…I want to refer to this article about tips from the founder of Pandora, and how they weathered tough times and came out on top with a game-changing platform.

Icon Icons

In a world ever more dominated by design (hello Apple), substance in services and products is becoming less and less important. People don’t care that their phone doesn’t make calls, as long as the form factor looks great in their hands or on the restaurant table next to their water glass. In this completely superficial society of ours where beauty grasps our attention more than any brain will, it’s important for brands to make sure their first impression pleases consumers. And in a world where icons on web pages, mobile phones, and in any ad link to your content, it’s that icon that needs to speak measures about what your brand is. Notice the evolution of Twitter’s icon. It started out as a simple 2D T, and is now a glossy 3D design. Every brand that is relevant in mobile is doing it because the icon logo is now becoming the entire brand’s logo, so better make sure your logo fits nicely in a rounded edged square.

Loving the fact that I decided on the Ev

Loving the fact that I decided on the Evo 4G while waiting for my iPhone 4 to arrive. How you like them apples?! http://nyti.ms/aSPFZk

Either find your friends at happy hour w

Either find your friends at happy hour with 4square, or help inform the world of global issues with Ushahidi. http://ow.ly/263um #causes

iAds launch, Jobs goes for the jugular

http://bit.ly/cSUGk4

Steve Jobs really is going for the gusto with iAds, doing anything he can to get as large a piece of the media budget pie as possible.  If this is what the mobile media landscape will start looking more like, I’m even happier now that I avoided the media route.  Yet, if Apple is handling all production of the iAds, that leaves little room for boutique digital agencies.  Just when you think the future looks clear…