Drive-thru theater with Coke

Here’s a brilliant example of a marketer seizing an opportunity to turn a negative situation into a positive one, and positioning their brand and product at the center of that transition. Even though the idea directly effected a small amount of people, the video and overall idea will carry across the web for an open-ended amount of time. This should show marketers that an idea doesn’t need to be grand in the real world in order to have a grand effect in the real world.

Too bad the product being pushed is an even bigger waste of plastic housing an even smaller portion of an unhealthy product.


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