I’ve been really curious to see how the social world would properly meld with the local e-commerce world. Facebook doesn’t seem to have the answer to integrate geo-targeted business like Groupon, and vice versa with Groupon not grasping social. It’ll be interesting to see which of those two is the first the break into the others’ property.
In the meantime, a new service was just released today, SNAP, which seems like it has real promise to bridge social and local e-commerce. Check out the following video and see what you think for yourself. Do you think SNAP has the answer?
Better yet, which of the two big boys will swoop-in and grab SNAP before it becomes a player itself?