Facial Recognition Advertising

As interesting as this is, I’m not sold on the fact that people will stop at in-person display ads long enough to have their profile read and to observe the results.  People move way too quickly through their day to give this type of ad the time it needs to be successful.  Tracking online behavior, on the other hand, is much more useful due to the fact that consumers are a captive audience while in front of their screen, therefore allowing the behavior/geographical-driven ads to have the face time needed to inform or engage the consumer.  I’m sure the facial-recognition technology will inspire better uses, but for now, the outdoor posters/billboards are only a good first step in the right direction, not the end-all-be-all execution.

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