Purely brilliant. Funny in a unique way. Timely and engaging like only the web can provide. And newsworthy like good marketing can be. It took balls by the client and their legal department to approve this idea and real-time execution, as well as hard work to pull it off, but this is proof it can be done. Thanks Old Spice and Wieden for providing a case study that will open doors for the rest of us.
And congrats Isaiah Mustafa. Even though my ab hates your abs, you sold this performance for 3 solid days without blinking an eye. Here’s to you receiving all the praise and success you deserve.
In case you’re curious about how this was pulled off, Creativity did a solid recap of the action. Read here.