Another Christopher Nolan blockbuster, another clever viral campaign that utilizes the best online and mobile tools available. Nothing too complex, and easy enough for an elevator pitch. And unlike “The Dark Knight” Why So Serious campaign which required mega bucks to support, this campaign is almost as engaging, much more scalable, and even more affordable. Proof that ARG doesn’t need to be over-expensive or over-thought.
- Coke.com/give: I give back to schools by #Givedonatingsupplies 16 hours ago
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- RT @ElliotMGrossman: This is great #SBLII twitter.com/jtimberlake/st… 18 hours ago
- Get well soon Carson!! twitter.com/adamschefter/s… 20 hours ago
- Damn twitter.com/andrewsicilian… 23 hours ago